This Week In The Market – 15 June 2021

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In this week’s Market News:

– A Better Choice! wins the Marketer of the Year award
– Coronavirus (COVID-19) update
– Locate a trader

Market News

Congratulations to the A better choice! team

We are delighted to share that, A better choice! has won the 2021 PMA-Produce Plus Marketer of the Year Award (MOYA).

The award, known as Australasia’s premier marketing award for the fresh fruit, vegetable and floral industry, was won in recognition of the Shop&Win campaign and was presented at the Hort Connections Gala Dinner held in Brisbane last week.

Launched in March, Shop&Win was a shopper rewards programme, where the offer of substantial weekly prizes provided an incentive for consumers to shop at their local independent grocer.

MOYA judges were impressed by the way the campaign harnessed a wide range of marketing tools – from point-of-sale activations through to digital advertising – to drive awareness of the competition, along with participation.

The MMA and Fresh State co-fund the base of the A better choice! program in Victoria, with staff from both businesses working together to coordinate national and Victorian-based marketing initiatives.

Both Mark Maskiell, CEO of the MMA, and Shane Schnitzler, President of Fresh State, were happy to see the team’s hard work recognised.

“This program was established to promote the independent retailers, greengrocers and fruiterers of Australia, who are key buyers of the Central Markets. Independent retailers are such a large and important part of the history of this great industry, and when they prosper, it benefits the whole Central Market supply chain. We are so proud that the ‘A better choice!’ initiative has received this award in recognition of its outstanding efforts promoting the sector.” – Mark Maskiell.

“This award recognises the efforts of this initiative with such significant importance for the independent retailers nationwide. Many of which are owned and run by families who are a large part of the heart and soul of this industry and have been for generations. This award recognises the important role the ‘A better choice!’ programme plays within our industry, and the support behind the initiative keeps it growing for years to come.” – Shane Schnitzler.

Congratulations and thank you to everyone involved in A better choice!; especially to the market community for your ongoing support of the program, and to all the Victorian A better choice! retailers who helped make the campaign such a great success.

Want to learn more about our winning campaign?
View the video below to learn why the A better choice! campaign took the top prize from dozens of entries.

View the Shop&Win award entry video
A Better Choice feedback
Do you have feedback or questions about the A Better Choice program?
We’d love to hear from you, send an email to

Coronavirus (COVID-19) 

The following COVIDSafe rules are currently in place at the Melbourne Market:

  • Fitted face masks are required to be worn at all times while on market land, in both indoor and outdoor locations.
  • Market cafes have returned to seated service; however, density limits apply.
  • Gates 2 and 3 and the P1 pedestrian turnstile remain closed, with all entering vehicle and foot traffic required to come through Gate 1; this ensures that face mask and access card checks can continue.
  • Social distancing must be strictly adhered to; you must keep 1.5 metres from others wherever possible.
  • Visitors can re-enter the market, including market tours; however, tours are limited to 5 people (excluding tour guide).
  • Only one person per electric vehicle or buggy.

We ask you to be vigilant and continue to follow COVIDSafe practices.

  • Do not attend the Melbourne Market if you are feeling unwell.
  • If you are experiencing COVID symptoms, get tested and isolate until you receive a negative result.

Parking bay relocations 

Parking bays relocations remain in effect while the upright supporting beams for the first canopies are put into place. This first group of parking bays will be relocated until the 6th of July. We thank market users for their cooperation and patience during this time.

The MMA keeps up-to-date information on the market website regarding the construction project, including any parking relocations to minimise disruption to businesses ➡️

If you have any questions about the parking relocation or the undercover parking project, please contact customer service.

Smoking is only permitted in designated areas

For the health of all Market users and to help ensure the food safety standards of produce, smoking in the Market is only permitted in designated smoking areas.

Smoking is not permitted in stores, on the Buyer’s Walk, on the trading floor or anywhere not clearly signed as a designated smoking area. If you are found to be smoking in a non-designated area, it carries a 1 demerit point penalty. Please also make sure you appropriately dispose of cigarette butts.

Ready to give up? Visit the Quit website for tools on resources that will help you kick the habit for good.

Children in the Market cancelled

The ‘Children in the Market’ program will not go ahead during the upcoming June/July school holidays due to current COVID restrictions in place. We look forward to welcoming children back into the market for our special school holiday events later in the year.

M80 Ring Road – Upcoming Changes

The Sydney Road Altona-bound exit ramp will be closed for two full weekends in June to install drainage and barriers near the Kathryn Street cycling and pedestrian overpass.

The ramp will be closed from 9pm, Friday 18 June to 5am, Monday 21 June and again from 9pm, Friday 25 June to 5am, Monday 28 June. The ramp will be closed again in late July to complete these works.

Detours will be in place via Edgars Road, Mahoneys Road, Cooper Street and the Hume Highway. Please refer to the map for recommended detour routes. You can find out more about all upcoming road closures by clicking here.

Locate a trader at the Melbourne Market

Do you know how to use the ‘locate a trader’ feature on the Melbourne Market website from your mobile phone?

Watch the easy user guide video below to find out how then visit ➡️

The MMA needs your consent before adding or changing these publicly available contact details, so if you notice your business details are incorrect or are not listed and would like to be, please e-mail us at

Click here for the how-to video – Using the locate a trader feature

Industry News

Horticulture industry leaders celebrated at Hort Connections National Awards for Excellence

Australia’s leading horticulture growers and industry members have been recognised at the Hort Connections 2021 National Awards for Excellence Gala Dinner, with attendees from every sector of Australian horticulture celebrating the significant contributions of the industry and its members. Click here to read the full article.

Melbourne Market Job Board

To view and apply for all current job listings please click here 

Rosengal Wholesale – Store Person
Rosengal Wholesale currently have a Monday – Friday position available.
The role will include making up of orders along with forklift delivery.
Scicluna’s – Assistant Manager, Deli Manager, Customer Delivery Drivers and Fruit & Veg Pickers 
Scicluna’s has some exciting opportunities for an Assistant Manager, Deli Manager, Delivery drivers and Fruit and Veg Pickers. Seeking enthusiastic full-time staff to fill these positions.
The Harvest Store Plenty Valley – Fruit & Veg Shop Floor Assistant 
The Harvest Store Plenty Valley seeks an enthusiastic Fruit & Veg Shop Floor Assistant who is passionate and will enjoy working part of a team-first company.
Gwynne’s Vegin Out – Pick packer/ Delivery driver
Gwynne’s Vegin Out currently have a Monday to Friday casual position available for a pick packer/delivery driver. Hours are 1.30 am to between 6am and 9am. The position consists of Packing fruit and vegetable orders from invoices at the Epping Market and delivering to Melbourne CBD and surrounding suburbs.
Do you have a vacancy to fill in your business?
Email for the position to be placed on our online job board.
Looking for a new role? Check out the online job board via the button below.
View full online job board

Ask the MMA

If you’ve got a question for the MMA email it to:

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