Why does the MMA care about early buyers?
Two weeks ago the MMA released details of the early buyers permit trial, and just like the issue of trading hours, there were mixed opinions.
Some Market users said, “why make people pay to come in early, why does the MMA care about early buyers?”
The key reason is to implement a trial that creates a fair trading environment that works for as many Market users as possible.
The recent trading hours survey showed an almost three-way split between opening earlier, opening later and keeping trading hours unchanged, but a small number of buyers put forward strong cases for the need to have access to the Market trading floors prior to 3:30am. We also heard this can be advantageous for sellers to smooth demand peaks during trade. Purchasing an early buyer permit will allow a business to enter the Market at 2:30am, but a significant fee for this privilege is required to minimise take up by only those who really need it, to preserve the intent of a 3:30am trading commencement. This is important as 65% of the Market community wanted hours to remain the same or be later.
What will the $10,000 early buyers permit fee go toward?
The early buyers permit is not intended to be a revenue raising opportunity for the MMA. Any revenue generated will go straight back into the industry with 100% of fees directed to the new national retailer program, A Better Choice, which encourages consumers to shop at their local greengrocer.
An early buyer application form, including terms and conditions can be downloaded here.
For further information click here or contact the MMA on 9258 6100. |