Australian’s can’t get enough of Avocados!
Amid a bumper season and strong growth in consumer demand, growers have pushed the button on an innovative $2.4M ‘Smash an Avo’ marketing campaign. Featuring television advertising and a strong digital push, the new ‘Smash an Avo’ campaign highlights what people love about the fruit. Australian consumers are enjoying more avocados than ever with consumption rates more than doubling from 40,000 tonnes in 2007 to almost 90,000 tonnes today. See the new Australian Avocados television ad on Youtube and read more about the campaign here. |