This Week in the Market Edition 166 – 13 February 2018

In today’s This Week in the Market, celebrate Valentine’s Day and the Lunar New Year in the Market, get your business noticed with our new online import/export feature plus registrations are open for the Melbourne Market Golf Day.

Market News

Forgot a last minute gift for your beloved this Valentine’s Day?

Keep you eyes peeled for the flower seller from Mr Fresh who will be walking around the Fruit and Vegetable Market on Wednesday 14 February selling roses from 3:00am until sold out.


Lunar New Year Celebrations

The Market will be celebrating the year of the dog for the Lunar New Year on Tuesday 20 February with a traditional lion dance.

Starting at 5.00am, the performers will begin at the South end of the Buyers’ Walk, near J&J’s Café. The lion will make its way down the Buyers’ Walk finishing at the North end near Sportsman Café at 6.00am before making their way to the Flower Market.

There will be a central performance for the Trading Stands at approximately 5:30am. This performance will be held in the centre walkway between the Trading Stands and the Buyers’ Walk, just next to the Customer Service Centre.

We would like to also remind all Market users that only a licenced pyrotechnician who has received relevant approvals may discharge firecrackers. Market users are not permitted to discharge firecrackers on Market grounds at any time.

We hope you all enjoy the celebrations.

Bird cannon in the Flower Market

To deter birds from nesting the Flower Market, a bird deterrent cannon is being trialled beginning Monday 19 February. The cannon will be located on the east wall of the Flower Market and will fire a very loud blast every 40 seconds Monday to Friday between 11:30am and 2:00pm.

There is no impact on Market operations during the use of the cannon.

In the News

Keeping it fresh via sustainable platforms and supply chain efficiencies
Wednesday 7 February 2018, PMA Australia and NewZealand
Antonello Produce is a family owned wholesaler of potatoes, watermelons, onions, pumpkins and sweet potatoes at the Melbourne Wholesale Markets. Established in 2006 by three brothers and their father, the business has grown into a leading supplier of fresh produce across Australia for a major retailer and the food service / hospitality industry.Read more.

Industry News

Get on board the 2018 Valentine’s Day campaign

Melbourne Market in conjunction with Flowers Victoria have created a romantic and whimsical marketing campaign to drive the purchase of flowers this Valentine’s day.
The campaign message: “Feel the Love – Celebrate love with fresh flowers this Valentine’s Day” can be seen and heard on:

  • Radio – Triple M, Nova – listen to the ad here
  • Facebook and Instagram advertising – download here
  • Facebook viral tiles

All businesses are encouraged to use the campaign material within their stores and online using the hashtag #Feelthelove. 

Jump online and follow @melbmarket  on Instagram, and MarketFresh Facebook pages for all of the latest updates. Share, like and hashtag away, and promote to your customers and the wider community.

Registrations are open for the Melbourne Market Golf Day

Registrations are now open for the Melbourne Market Golf Day on Friday 16 March 2018 at the Heidelberg Golf Club. This day traditionally sells out fast and there are a limited number of team places available so get your entries in quick!.Run by the Fresh State in conjunction with the Melbourne Market Authority, Melbourne Market Lions Club every dollar made is donated directly to our nominated charity DEBRA Australia

This is always a great afternoon and evening and 2018 is looking better than ever. We have not one but THREE major hole-in one prizes on offer. Hit a hole-in-one on a nominated hole and you could win a luxury Alfa Romeo, courtesy of Zagames, or a forklift from Toyota Material Handling, or a cash prize of $25,000 to the winner and $25,000 to DEBRA Australia – That’s a combined value of over $150,000 up for grabs!

As well as a great day golfing there’ll be a delicious dinner,  entertainment, competitions, auctions and a raffle.

Register now

Key Dates

Valentine’s Day

  • 14 February

Chinese New Year Celebrations

  • 20 February

Melbourne Market Charity Golf Day

  • 16 March

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