This Week In The Market – 5 May 2021

– #LoveMUM Mother’s Day Campaign
– Emergency Response Training – Next Wednesday
– LaManna Premier Group celebrates National Banana Day!

Market News

#LoveMUM Mother’s Day Campaign has started!

This year’s Mother’s Day campaign takes the public on the journey of locally grown flowers. This emotive, contemporary campaign encourages consumers to support local businesses (growers, florists and fruit and veg shops that sell flowers) and purchase fresh flowers for mum this Mother’s Day.

The campaign features a combination of activities, including a short video that will be used on social media platforms, radio advertisements across Nova 100 and Smooth FM and in-store posters.

The radio advertisements will be played until the 9th of May, and if you haven’t caught it on the radio for yourself yet, you can listen to it here.

The video follows ‘flowers grown with love for mum’ from the local grower to Melbourne Market and then being bought in a retail florist by what some would see as a non-conventional customer. The video is sure to bring a smile to those who see it; watch it for yourself below, and be sure to share it on your social channels to spread the word!

Share the campaign with your network

If your fruit and veg store also sells flowers, then now is the time to get involved and start promoting the Mother’s Day campaign to your customers. You can do this a couple of ways:

1) Share the above video across your Facebook page and share the message of Love Mum, Love Local. Don’t forget to use the #LoveMum on your social media posts.

2) Download the below picture by clicking on it and saving it, and then use it across your social media pages.

Emergency Response Training – Next Wednesday

The MMA is running a free emergency response training session that is open to all market tenants and users. Safety for all market users is a priority, and we encourage at least one person from each market business to attend.

When: Wednesday 12th May 2021 6:00 am – 7:00 am
Where: Conference Room, Ground Floor, Administration Building

If you wish to attend, please e-mail workrequest@melbournemarket.com.au with your name, and how many people will be attending.

Don’t forget! Any recipes, imagery or content produced* by A better choice! is free for use to promote your store. Just be sure to tag @abetterchoiceaus and #abetterchoice so we can engage with your posts and help build your pages up.

*With the exception of influencer content as it is not produced by A better choice! If you’re interested in content produced by an influencer don’t hesitate to reach out to us.

Training and education are critical when implementing a drug and alcohol policy

Drug and alcohol policies protect your employees and your company, but it’s not good enough to just write a policy and forget about it; training and education are the keys to effective implementation. Getting team ‘buy-in’ through education is crucial as drug and alcohol testing in the workplace is a sensitive subject.

At TDDA (The Drug Detection Agency) we tailor our employee education programmes to suit the employees in your company.

Our 75-minute employee education session includes topics like work health and safety legislation; introducing your drug and alcohol policy; drug abuse risks and effects; drug testing; testing procedures and what to expect.

Our four-hour management training covers work health and safety legislation; understanding drug use and testing deliverables; drug use signs, symptoms, indicators and paraphernalia; establishing reasonable grounds; compliance and more.

TDDA also offers a full-day Comprehensive Substance Identification Training (CSi), the highest level of drug identification training for supervisors and managers.

TDDA is now a tenant in the market administration building, and this is where we’re now providing our high-quality drug and alcohol testing, training and educations services to market businesses. To learn more about TDDA visit us at TDDA.com or call Michael Pivac, General Manager for TDDA Tullamarine & Thomastown, on 0410 158 474.

LaManna Premier Group celebrates National Banana Day!

Did you know that the 1st of May was officially national banana day! To celebrate the day, and spread the message to the market community, LaManna Premier Group put together a very unique display last Friday. If you were lucky enough to go past you would have seen their smoothie bikes on hand where you could jump on and blend your own smoothie! It was great to see so many people get involved.

If your business is planning any market activation events, please let us know by sending an e-mail to marketing@melbournemarket.com.au with the details so we can support you.

Celebration wall maintenance project

Over the next few weeks, we will be conducting maintenance work on the Greengrocer Celebration Wall found at the northern end of Buyers’ Walk, next to Fresh State. The imagery will be temporarily taken down during the maintenance period, but rest assured, it will be back up in place very soon!

M80 Ring Road – Sydney Road to Edgars Road Closure

The M80 Ring Road Altona-bound ramp will be closed each night between 10pm – 5pm until late May. Refer to the detour map for recommended detours. You can find out more about upcoming road closures by clicking here

Industry News

Marketing push for Australian Avocados – Our Green Gold

A television commercial, featuring Nazeem, hit Australian screens on Sunday (2 May). The first burst of activations will run until the end of June 2021.

The campaign is managed by Hort Innovation and funded by the avocado marketing levy. It will be delivered under the consumer-facing industry brand Australian Avocados.

The move comes amidst a production boom for avocados in Australia, with industry looking to keep demand ahead of supply. To read the full article click here or to watch the advert click here.

Hort Connections 2021 program taking shape

The program for Hort Connections 2021 is shaping up as one of the most exciting to date with industry-leading experts set to present on the latest products, services and technologies in the horticulture industry.

Key topics include:

• Mental Fitness.
• How to increase consumption of fresh produce.
• Fall armyworm and serpentine leafminer.
• Attracting talent to the horticulture industry.
• Ethical employment practices.

This year’s conference and trade show will be held at the Brisbane Convention and Exhibition Centre from 7-9 June. To find out more details click here

Melbourne Market Job Board

Ask the MMA

If you’ve got a question for the MMA email it to: submissions@melbournemarket.com.au.