This Week in the Market – 31 October 2023

Edition 431
In this week’s Market News:

– Re-enactment of a real-life forklift incident
– A better choice Spring magazine out now
– Supporting Laurence through his cancer treatment

Market News

Re-enactment of a real-life forklift incident

Vehicles present one of the biggest safety risks on the Melbourne Market site, especially when operating rules are not followed.
The video below is a re-enactment of a real-life forklift incident that happened at the Melbourne Market, resulting in an injury to a market user.
The short animation breaks down and shows all the contributing factors that led to the collision and reminds us of what we need to do to help make sure we all get to go home safely to our loved ones.

New A better choice! magazine out now

By now, retailers should have received a special delivery of A better choice! Spring edition magazines, and if the previous edition is any indication, this latest magazine will be flying out the door!

The Spring edition is full of delicious recipes using in-season produce that will inspire your customers in the kitchen. If you need some additional magazines, there are limited extra boxes available. Please get in touch with the A better choice Victorian marketing team to arrange collection.

Win a Holiday to Thailand thanks to Broccolini®!

A better choice! has partnered with Perfection Fresh Australia to promote Broccolini® to Aussie shoppers purchasing their fruit and vegetables from local fruit and veg shops. As a thank you for being involved in the promotion and setting up a Broccolini® display, we’re giving retailers the chance to win a holiday to Thailand!There are two ways to enter, for a total of six chances to go in the running to win!

  • Take a picture with your A better choice! merchandiser with the Broccolini® selfie frame to score one entry for your store.
  • Set up a Broccolini® display in your store with the Broccolini® merchandise provided, and upload it to your store’s social media pages. Tag @abetterchoiceaus @perfectionfreshaus and use the hashtag #shopforbroccolini to be in the running and score an extra five entries!*

Winners will be announced on 10 November!

Supporting Laurence through his cancer treatment

One of the Market community’s well-known and down-to-earth Market Relations Officers, Laurence, is currently undergoing treatment for an aggressive form of cancer.

Since May, Laurence has spent over three months at Peter Mac undergoing approximately four rounds of chemo and 50 transfusions of blood and platelets.

Laurence began as an MRO at the Melbourne Market in 2019 and transitioned to Gate 1 support, where he established himself as a respected member of the market community. Away from the market, Laurence is engaged and has a seven-year-old daughter; before his diagnosis, he enjoyed jujitsu, going to the gym and playing the guitar.

Unfortunately, his most recent diagnosis means more chemotherapy or a bone marrow transplant are no longer viable treatment options. Laurence has started a new drug, not made or sold in Australia, that has been sourced from overseas that aims to help prolong his life.

Laurence’s sister has set up a GoFundMe page and has asked for it to be shared far and wide, including with the market community.
It is Laurence’s sister’s wish that money raised will help support him and his family through the financial hardship the last six months have caused and allow Laurence to live the remainder of his life to the fullest and as stress-free as possible.

You can read more about Laurence’s story and donate at

We’re all thinking of you Laurence at this difficult time and wishing you the best.

Meet Afnan Bilal – Vehicle Support Officer

Afnan has recently joined the Customer Service Team, and part of his role includes assisting market users through the vehicle registration and renewal process for Market Approved Vehicles, including forklifts, buggies and other electric vehicles.

Afnan is available to meet with market businesses at their workplace to assist in understanding the registration and renewal process and will work with them to ensure it is completed successfully.

Market businesses are encouraged to contact Afnan for any queries or issues regarding new vehicle registrations, vehicle renewals (due annually), vehicle transfers and disposals in the market.

Phone: 9258 6172 Email:

Happy Halloween!

Who’s got their Halloween pumpkin carved?
Halloween is getting more and more popular in Australia every year.
We filmed a Halloween-themed video with Prestige Produce a couple of weeks ago; thanks to Mark for being such a great sport!
Do you have an interesting piece of produce or something coming into season – let us help you share it.
Email if you’d like to be involved in a video for social media.


Market Closure Melbourne Cup

The Melbourne Market and National Flower Centre will be closed on Melbourne Cup Day, Tuesday, 7 November.

If your parking permit only allows access on a Tuesday, and you would like to come to the Market on an alternative adjacent day, you will not be charged for parking and can enter the Market. However, please note that your regular bay may not be available. Please see a Market Relations Officer on arrival for instruction.

Scheduled wifi outage

On Friday, 3 November, from 2 p.m. to 4 p.m., the Melbourne Market wifi system will be shut down to undertake scheduled maintenance and upgrade works.
We apologise for any inconvenience.

Industry News

Junk food and alcohol dominate Aussie diets, with only two in five getting enough veg, CSIRO finds

Only two in five Australians are eating enough vegetables, a report by the CSIRO has revealed.
The CSIRO Healthy Diet Score report surveyed more than 235,000 Australian adults over eight years.
It found only 35 per cent of the population is eating enough vegetables and that alcohol, takeaway food, and confectionary dominate diets.
Click here to read more.

Melbourne Market Job Board and Community Notices

Do you have a vacancy to fill in your business?
Email for the position to be placed on our online job board.
Looking for a new role? Check out the online job board via the button below.
View full online job board

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If you’ve got a question for the MMA email it to:

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