What are you waiting for? Join the greengrocer movement
‘A Better Choice’ positions the greengrocer as the expert in fresh produce and reminds consumers that their local greengrocer is A Better Choice for freshness, quality and service.
The success of ‘A Better Choice’ relies on the registration and participation of greengrocers within Victoria. The more retailers participating, the greater the reach, impact and consumer awareness of the brand.
 Membership to be part of A Better Choiceis free, however it is not automatic, and retailers need to sign up to the program.
Members of ‘A Better Choice’ can access collateral to place in store; things like posters, recommendation cards, shopping lists and decals. This creates a visual connection for the consumer so what they are starting to see in online advertising and social media is then seen in-store.
As ‘A Better Choice’ member you’ll have access to a visual merchandiser, who will visit your store and can provide suggestions on how to make the collateral and branding most impactful.
Don’t wait any longer. Click the button below to complete your application form. |
You may notice pallet cages undergoing a make-over in the coming weeks as they are painted bright yellow. The bright colour will allow forklift operators to easily spot the cages from a distance enabling drivers to pick up or drop off pallets free of charge at various locations around the Market.
1. Your roles at the Melbourne Market: 
Eating a diet rich in organic foods could help to reduce your risk of lymphoma and postmenopausal breast cancer, according to the results of a world-first French study.
An entire industry was brought to its knees in September when needles were discovered in strawberries. The Federal Government responded by increasing the maximum penalty for food contamination to 15 years in jail — a punishment normally reserved for people convicted of child pornography and terrorism charges.
