Meet your advisory committee members
Over the coming weeks, we will be profiling each of our advisory committee members for you to get to know a little more about them.
This week we spoke to Dean Lamb, from the Retailers Advisory Committee.
Your role at the Market:
My wife and I own Watt’s Fresh in Kyneton.
What are you passionate about in the industry?
I think as an industry, we need to understand we’re not really competitors with each other; we’re all in partnership to make sure that as greengrocers, we present a better offering than the supermarkets. If the shop up the road does a good job, it also reflects well on you. The idea that other retailers are the enemy is an old one; we need to work together to keep our industry vibrant.
What do you think are important issues for the Market?
Personally, I think there are some bad design issues with the Market in Epping, things that are locked in that we now need to work around, we need some lateral thought to make the best use of the design we have.
What are you positive about for the future?
Being a greengrocer is a noble profession; it took me years to work that out. It’s as important being a greengrocer as it is a doctor, because if we feed people well they get a chance to live a healthy life. In general, the public wants to be healthier, so our consumers are there, we need to connect health-conscious consumers with their local fruit shop to grow our sector.
Why did you want to be a member of the advisory committee?
I wanted to become a member because I’ve got opinions about a lot of things and I feel that I’ve got some experience in other areas, like design, that could help improve the Market.
What’s something most people wouldn’t know about you?
I was on Grand Designs Australia, where I built a house out of straw.
(Series 5, episode 9 for those interested in having a look)
Advisory committees work with the MMA to advise on matters relating to Market operations and the fresh produce industry, and committee members are a great source of information and advice for Market users. To find out who all the members of the advisory committees are, please visit the MMA website.