This Week in the Market – 24 October 2023

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In this week’s Market News:

– Meet Afnan Bilal – Vehicle Support Officer
– Support Team Norm – HeartKids Two Feet Challenge
– Engine On, Headlights On

Market News

Meet Afnan Bilal – Vehicle Support Officer

Afnan has recently joined the Customer Service Team, and part of his role includes assisting market users through the vehicle registration and renewal process for Market Approved Vehicles, including forklifts, buggies and other electric vehicles.

Afnan is available to meet with market businesses at their workplace to assist in understanding the registration and renewal process and will work with them to ensure it is completed successfully.

Market businesses are encouraged to contact Afnan for any queries or issues regarding new vehicle registrations, vehicle renewals (due annually), vehicle transfers and disposals in the market.

Phone: 9258 6172 Email:

Support Team Norm – HeartKids Two Feet Challenge

The HeartKids charity holds a special place in the hearts of many market users, and over the past years, the Market community has raised over $50,000 for the charity through the support of several market businesses as well as events and fundraising. Community Engagement and Relationship Manager Norm Hutton is walking the Two Feet & a Heartbeat walk this year in honour of all the children living with congenital or acquired childhood heart disease and the young lives lost too early to this disease.

If you are able to make a small donation, that would be outstanding. A message from Norm: “I realise the Spring carnival is here, but you can back me and HeartKids in for a sure thing.”

Click here to support Norm and HeartKids.

Engine On, Headlights On

As per the Operating Rules, headlights must be on while any market-approved vehicle is in operation; this includes buggies.

Although the market is well-lit, coming in and out of the market without headlights on can be very dangerous. Without headlights, you may not be visible to pedestrians and other vehicle operators, which puts you and other market users in a vulnerable position.

Market Closure Melbourne Cup

The Melbourne Market and National Flower Centre will be closed on Melbourne Cup Day, Tuesday, 7 November.

If your parking permit only allows access on a Tuesday, and you would like to come to the Market on an alternative adjacent day, you will not be charged for parking and can enter the Market. However, please note that your regular bay may not be available. Please see a Market Relations Officer on arrival for instruction.

New A better choice! magazine out now

A better choice! retailers will be receiving a special delivery of A better choice! Spring edition magazines over the coming weeks. The last edition of magazines proved very popular with customers, who loved receiving a free copy of the magazine with their fruit and veg shop!

The Spring edition is full of delicious recipes using in-season produce that will inspire your customers in the kitchen. If you are in need of some additional magazines, there are limited additional boxes available. Please contact the MMA Marketing team to arrange collection. Email:

Australian Macadamias are giving you the chance to win a $1000 Visa Gift Card!

Australian Macadamias have partnered with A better choice! to help encourage Aussie shoppers to purchase more Macadamias. A better choice! merchandisers have been visiting stores to provide merchandise and POS collateral with posters and recipe cards to encourage more shoppers to choose Australian Macadamias in-store.

Winners will be announced on 30 November. Click the image for full terms and conditions.

Win a Holiday to Thailand thanks to Broccolini®!

A better choice! has partnered with Perfection Fresh Australia to promote Broccolini® to Aussie shoppers purchasing their fruit and vegetables from local fruit and veg shops. As a thank you for being involved in the promotion and setting up a Broccolini® display, we’re giving retailers the chance to win a holiday to Thailand!There are two ways to enter, for a total of six chances to go in the running to win!

  • Take a picture with your A better choice! merchandiser with the Broccolini® selfie frame to score one entry for your store.
  • Set up a Broccolini® display in your store with the Broccolini® merchandise provided, and upload it to your store’s social media pages. Tag @abetterchoiceaus @perfectionfreshaus and use the hashtag #shopforbroccolini to be in the running and score an extra five entries!*

Winners will be announced on 10 November!

Industry News

Australian summer fruit volumes should increase significantly on last year

Summerfruit Australia are anticipating a good season. Flowering and fruit set has generally been very good and a warm to hot spring and summer is expected which is perfect for high quality summer fruit.

“Volumes are always dependent on the weather conditions. If we don’t have hail storms or other events which negatively impact yield, volumes will increase significantly compared to last season, so a return to volumes of 120,000 tonnes or more,” said Charlotte Brunt, Trade Development Manager at Summerfruit Australia.

Click here to read more.

Melbourne Market Job Board and Community Notices

Do you have a vacancy to fill in your business?
Email for the position to be placed on our online job board.
Looking for a new role? Check out the online job board via the button below.
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