This Week in the Market – 24 May 2022

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In this week’s Market News:

– One-way traffic on Trading Floor to Improve Safety
– Heartkids Hero Day – Save the Date
– Traffic Barriers to Improve Safety

Market News
One-way traffic on Trading Floor to Improve Safety

From Monday, 6 June, major traffic changes will be implemented on the Trading Floor to improve safety and logistical efficiency.

The three long vehicle lanes running between Customer Service and the Flower Market will become one way only.

The two outer lanes will run one way from west to east (from Customer Service toward the Flower Market), while the middle lane will run east to west (from the Flower Market toward Customer Service). The cross over lanes (T1, T2 and T3) will remain two-way, allowing easy access to move throughout the Trading Floor.

The diagram below illustrates the new traffic flow.  

Traffic bollards will be in place, and Market Relations Officers will be stationed at the main intersections with traffic wands, to assist drivers in adjusting to the directional changes.

The MMA has engaged experienced traffic management experts, Impact Traffic Engineering, to assist in designing safer traffic plans within the market. The initiative will begin as a trial for three months, after which, it will be assessed in consultation with advisory committee members and other key market stakeholders.

Business Principals should ensure all staff, especially forklift drivers, are briefed on the changes before implementation on 6 June.

If you have any questions, please speak to a Market Relations Officer. We thank you for your support in making the Melbourne Market a safer place for everyone.

Heartkids Hero Day – Save the Date!

Save the date for the next Children in the Market event during Term 2 school holidays in June!
In conjunction with Heartkids and VFS, Wednesday, 29 June, will be the Heartkids Hero Day, raising awareness for the real heroes – the children and families impacted by congenital or childhood acquired heart disease.

The fundraiser will include activities, entertainment, superheroes, breakfast, and many fantastic prizes to be auctioned off, with all proceeds going to Heartkids.Traffic Barriers now in placeAs previously communicated, traffic barriers are now place at both points of the east side crossover exits between the Buyer’s Walk and undercover carpark canopies (see image below). This safety initiative will be in place for a three-month trial and aims to prevent forklifts from cutting through the pedestrian crossings and parking bays in low visibility areas.

Please speak to a Market Relations Officer if you have any questions.


Distractions are dangerous. Use of a mobile or similar handheld device while operating a forklift or other Market-specific vehicle is prohibited, this includes scrolling though social media and sending SMS’s, not just voice calls.

Vale Samir Haouli
The MMA and Market community offer condolences to the family of Samir Houli, who passed away Monday, 16 May.
Samir was a valued employee at Prestige Fruit and Veg and will be missed by all in the market community.
Rest in Peace, Samir.

Win a Holiday! Campaign
Our campaign is in full swing, with the first 10 Victorian winners announced!
Congratulations to Dean Lamb at Watt’s Fresh in Kyneton, who had the first winner.

Make sure to promote the Win a Holiday campaign through your social channels to drive customer engagement, even the simplest posts can be effective!

To be one of the next stores activated with this campaign, please contact Zac.

And remember, every scan that your store receives is another nomination for the Retailer of the Year award.

Retailer of the Year Award
A better choice! are once again running the Retailer of the Year, People’s Choice Award for 2022!

The award is a great chance to drive media attention towards your store statewide and even nationally. Every competition entry counts as a nomination towards your store, be sure to mention ‘Win a Holiday’ to every customer that comes through the door for your chance to win!

Safety System Testing
Annual testing of critical safety systems continues this week.
Testing will occur during times when there are minimal people onsite to reduce disruption; however, some tenants on the Buyers’ Walk and in warehouses may be affected for a brief period.
Thursday, May 26 – 12pm to 3pm.
Fire Indicator Panels and Emergency Warning Intercommunication System
Administration Building, Buyers Walk, Flower Market and Warehouses 5 and 6
Emergency warning tones will be played through speakers in each zoned area. Buyers’ Walk testing to be completed after 2pm to minimise disruption to level 1 offices.

Upcoming Events
Hort Connections – Monday 6 June – Wednesday, 8 June | Brisbane Convention Centre

Heartkids Hero Day – Wednesday 29 June

Industry News
The ‘autumn fruit’ persimmons are more in demand than ever as harvest is underway in Victoria

When Mr Primerano of Buffalo Creek Orchards started growing persimmons 16 years ago, he said he couldn’t sell them for enough to cover costs of growing.

Now the farm’s main income is persimmons, with more than 3,000 trees growing between 100-125 tonnes a year.Click here to find out more. 

MOYA finalists announced

Produce Plus Magazine and the International Fresh Produce Association (IFPA) have announced the finalists for the 2022 Marketer of the Year Award (MOYA).

Each entry was assessed on how compelling the campaign was, its unique features, how appropriate the marketing tools were to the product and target audience, how well it was targeted at the particular market segment, and evidence of its success.Click here to find out more. 

Melbourne Market Job Board

Do you have a vacancy to fill in your business?
Email for the position to be placed on our online job board.
Looking for a new role? Check out the online job board via the button below. View full online job board

Robinson’s Fresh Solutions – Night Administration Officer
Working at loading bay west office Monday – Friday night (Monday to Thursday start time of 8pm, Friday night start time of 11pm). Need good computer and communication skills.
Night Driver Positions are also available within our Unloading and Transport division.
Penalty rates for public holidays and weekends.
To enquire about the position please call Mitchell – 0409 522 833

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