This Week In The Market – 20 April 2021

Edition 309
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In this week’s Market News:

– Warehouse 7 Tenancy
– Anzac Day BBQ
– Forklift Towing

Market News

Warehouse 7 Tenancy

A leasing opportunity has become available in warehouse 7 at the Melbourne Market. The premises is 55m2 internally with a 60m2 undercover loading outside. This space is ideal for a providore or greengrocer for storing orders. To find out more about this, please contact

Anzac Day BBQ

The MMA will be commemorating Anzac Day by hosting a free BBQ for market users on Friday 23 April at Loading North, from 4:00 am onwards.

Market users are encouraged to come along and pick up a free sausage in bread; there will also be opportunities during the morning for market users to contribute to the 2021 Anzac Appeal, raising money to support veterans and their families in times of need.

To find out more about the 2021 Anzac Appeal, visit

Mother’s Day campaign starting soon

With Mother’s Day approaching, the MMA and Flowers Victoria will be working together to create a marketing campaign designed to get people to purchase flowers for their mum. This year, we will have a twist on the messaging whilst still encouraging people to buy flowers for anyone in their life, not just mum.

Stay tuned to hear more about this exciting campaign…

Are you looking for insights on the current fruit and veg climate? Have a look at the latest weekly produce report that A Better Choice! put together. This weekly report shares insights, tips, and valuable details that can be shared with your customers.

If you don’t want to miss this, make sure to sign up to receive the weekly produce report.

A Better Choice feedback
Do you have feedback or questions about the A Better Choice program?
We’d love to hear from you, send an email to

Forklift Towing

Forklifts are generally not designed to push or pull a load via a trailer; the standard factory drawbar pin in the counterweight of most forklifts is intended for recovery purposes only, not towing.

Unless using a certified towing hitch and trailer, pulling, pushing or towing a trailer connected to a forklift is unsafe as well as illegal.

Forklifts will only meet the standard to tow produce if they are:
– Using a towing hitch that was fitted and certified by the forklift manufacturer
– Using a certified trailer designed for towing via forklifts
– Signed off with a written certificate from the forklift manufacturer as well as being visibly plated on both the forklift and trailer
– Registered with the MMA via the market approved vehicle form

Unless you have a forklift and trailer that meets all of the above criteria, towing of produce with a forklift is not permitted at the Melbourne Market.

If you have any further questions, please speak to the customer service centre.

What’s happening across social media

Do you sell a particular produce line that has just come into season? A new product you’d like to promote? Is a field full of fruit or veg about to be picked? The MMA would love to hear from you.

We’re always looking for more content to share on our social media channels, and there are no better voices to represent the industry than the greengrocers, growers and wholesalers of the Melbourne Market.

Have a look at one of the most recent videos that we put together to promote what’s in season.

Please contact if you would like to feature in our social media content or feel free tag us in your own Facebook and Instagram posts for re-sharing.

Industry News

Hit Refresh with Aussie Apples!

Hort Innovation backed marketing campaign is encouraging Australians to eat an apple as an afternoon snack. The campaign is all about picking a low GI, vitamin and mineral-packed treat, such as an apple, instead of unhealthy alternatives. To read the full article click here or to watch the advertisement click here.

Victorian farm safety in the spotlight for hort grower

A need for cultural change has been identified as stakeholders push for better attitudes within the industry towards farm safety. Third-generation vegetable grower, and a familiar face at the Melbourne Market, Catherine Velisha is the managing director at Velisha Farms in Werribee.

When she purchased the business from her father three years ago she identified some gaps in safety but, like many producers, she was unsure how to go about fixing it. “People are fearful of ramifications of certain things, bringing in external parties,” she said. To read the full article click here.

Melbourne Market Job Board

NWA Mushroom – Store Person
NWA Mushroom currently have a Monday – Friday casual position available for a store and delivery person (Starting from 12am to 7am). The role will be predominantly delivery based in the Market and other responsibilities involved includes; warehouse duties outside the Market; Assist a store manager with receiving, packing, palletising and moving mushrooms to and from the store in the Market.
Our ideal candidate:

  • A driver’s licence and Forklift license (essential)
  • A sound understanding of work procedures and practices in the Market
  • A friendly attitude, good presentation and good customer skills

Please email,  if you are interested in this role.

Do you have a vacancy to fill in your business?
Email for the position to be placed on our online job board.
Looking for a new role? Check out the online job board via the button below.
View full online job board

Ask the MMA

If you’ve got a question for the MMA email it to:

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