This Week in the Market – 13 October 2020

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In this week’s Market News:

– Reminder that fitted face masks must be worn at all times
– Additional warehousing opportunities released
– See the greengrocer celebration wall 

Market News

Latest Coronavirus (COVID-19) information
Market users are reminded that they must continue to follow COVID rules at all times. 

As of 11 October, updated face-covering rules came into effect.
All Victorians must wear a fitted face mask when they leave home, no matter where they live. 

As directed by the Chief Health Officer, face shields, bandanas, scarves, loose snoods, loose buffs or loose gaiters, are no longer considered a sufficient face covering and cannot be worn on their own. These rules apply when you are onsite at the Melbourne Market. 

Further information about the changes to face-covering rules, including an in-depth list of frequently asked questions can be found on the DHHS website at,

Market users who do not follow COVID rules, including those relating to face mask rules, will be penalised. 

Under Operating Rule 12(b), A Person on Market Land must comply with the OH&S Plan and all relevant OH&S Requirements at all times; therefore any person found deliberately breaking social distancing rules, or, not wearing an appropriate face mask will be subject the following penalties:

1st offence – Warning that is recorded in a Market user’s file
2nd offence – 24-hour suspension from the Market*
3rd offence – 48-hour suspension from the Market*
4th offence – 72-hour suspension from the Market*

*Any suspension is effective from the next business day
Market Relations Officers will also issue penalties ‘after the fact’ for non-compliance with social distancing rules as part of their current review of CCTV footage. 

Detailed information regarding the impacts of COVID on Market operations can be found on our website at

 Additional warehousing opportunities at the Melbourne Market

If you watched the 5-year Epping anniversary video in August, you would have heard MMA CEO, Mark Maskiell, talk about future plans for additional warehousing at the Market. 

Since then, additional planning work has progressed on this project, and the MMA is opening expressions of interest for the potential release of a further 44,000 m2 of on-site warehousing, office / commercial spaces and showroom opportunities at the Melbourne Market site.

Expressions of interest for the new warehousing and commercial office opportunities are open to existing tenants, market business’ and other allied business’. 

These new developments are planned to sit across six separate facilities located on the northern and eastern Market boundaries. With sufficient interest, it is planned that the developments could be completed and ready for leasing and occupation by March 2022.  

To find out more, including downloading an information pack and submitting your expression of interest, visit your interest in warehousing and commercial opportunities

Greengrocer celebration wall

Last week, the MMA and Fresh State were proud to unveil a new greengrocer celebration wall.  

The Melbourne Market greengrocer celebration wall recognises and celebrates multi-generational greengrocers who have been fixtures in the industry for decades and have stood the test of time.

The wall is a way to recognise their role in the industry, and say thanks for their contribution to the Melbourne Market’s vibrant history.
The wall is located at the northern end of the Buyers’ Walk by the Fresh State office. If you haven’t already, go and check it out for yourself. See the greengrocer celebration wall installation process

Grand Final Public Holiday – Market closed

The Market will be closed on Friday 23 October for the AFL grand final public holiday. 

If your parking permit only allows access on a day that falls on a public holiday, and you would like to come to the market on an alternative adjacent day, you will not be charged for parking and can enter the market. However, your regular bay may not be available.

Please see a Market Relations Officer on arrival for instruction.

‘Spring Fresh’ campaign off and running

The latest A better choice! campaign, ‘Spring Fresh’ is live across Australia with radio advertisements kicking off last week on Melbourne stations. 
The campaign features heavily across social media; you can check out one of the new Instagram ads for yourself in the video below. 

There is a great range of new ‘Spring Fresh’ recipes to try as part of the campaign too, including the Eggplant Croquettes recipe below. Why not give them a try for yourself and post on your social media pages to help promote the A better choice! brand (be sure to tag us so we can share on the Melbourne Market social channels!)

Check out one of the latest ‘Spring Fresh’ Instagram videos

A Better Choice feedback
Do you have feedback or questions about the A Better Choice program?
We’d love to hear from you, send an email to

Get involved in Try for 5!

Try for 5 is an annual campaign powered by Nutrition Australia, encouraging Australians to increase their vegetable consumption to the recommended five serves per day. The campaign is running this week from October 11-17.

Market businesses can get involved by sharing information about ‘Try for 5’ with your customers on your social channels.

Click the links below to start following the ‘Try for 5’ initiative on social media and find more resources on the website. 

This year’s Try for 5 campaign presents an exclusive collection of vegetable-focused recipes (many from the A better choice! collection) to inspire consumers to get more veg in their day. You can find the recipes by clicking here, and they can be used and shared on your social channels. FacebookTwitterInstagramWebsite

Well Done Thanh!

Congratulations to Thanh Truong, who as part of Team Vietnam, came in second place in Channel 7’s cooking reality show, Plate of Origin. 
Thanh and his teammate Duncan, were narrowly beaten in the Grand Final by Team Greece.
We hope we keep seeing those fabulous fruit-themed shirts when we visit Aus Asia Produce! 

Industry News
Sensing quality Australian stonefruit

A new project is equipping Australian stonefruit growers with sensors to help them get the right piece of fruit to the right consumer at the right time.Sensors for Summerfruit is a 2.5-year A$1.1m (US$790,000) Agility Cooperative Research Centre (CRC) project led by Agriculture Victoria in collaboration with RMIT University, Summerfruit Australia and Australian technology companies Green Atlas and Rubens Technologies.
Read more on the Produce Plus website

Report demonstrates 26,000 worker shortage

The Australian horticulture industry is predicted to be 26,000 workers short over the next six months to pick and pack fruits and vegetables for consumers, with AUSVEG urging State and Federal Governments to act now to help growers get access to essential farm workers. Read more on the AUSVEG website

Melbourne Market Job Board

Do you have a vacancy to fill in your business?
Email for the position to be placed on our new online job board. View full online job board

Forklift Operator/Labourer – Perfection Fresh
Perfection Fresh is looking for someone to support our team with receivals, dispatch, order fulfilment and other general duties.  
In this role you’ll be loading and unloading trucks, pulling together orders accurately to our quality standards, taking accurate records, and helping to keep our areas clean and safe.

You need a current forklift’s licence and driver’s licence, knowledge of warehousing /stores, excellent time management skills, and attention to detail. A demonstrated commitment to workplace health and safety is an absolute priority.

If you’re interested in this job, or know anyone who’s qualified, contact us straight away.

Call Brett Collins on 0400 877 018 or send an email to 

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