National Flower Centre Circular – 3 May 2023

Edition 160
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Market News

Mother’s Day Campaign – #MumMoment

With Mother’s Day around the corner, we are encouraging consumers to make a special Mum Moment with flowers.

This year’s Melbourne Market Mother’s Day advertising campaign will highlight special Mum Moments through radio advertising on Nova 100 and Smooth FM and a social media competition.

Florists can get involved with the campaign using the complimentary point-of-sale material available to collect from the National Flower Centre and share on social media.

We would love to see your business involved! 

1. Collect and display posters in your store – a limited number of A2 printed posters are available from the National Flower Centre (NFC)

2. Keep an eye out on social media and follow the NFC to reshare the “#MumMoment” video and help make it go viral

3. Encourage customers to share their favourite #MumMoment with the NFC social media competition

4. Use “Mum Moment” imagery on your socials – remember to follow and tag and @NationalFlowerCentre for all your posts.

For all enquiries, phone Theresa, Marketing Specialist on 9258 6191.

Local florists and florals at the heart of this year’s International Flower and Garden Show

The National Flower Centre (NFC) was honoured to be invited to participate in the Melbourne International Flower and Garden Show, the largest Horticulture event in the Southern Hemisphere. The NFC had a prime position, with one of the biggest displays, selling just over 5,000 fresh, local blooms to the 110,000 attendees.

The event was a great success, showcasing 45 flower varieties from 20 different growers/stand holders and gave the NFC the opportunity to highlight to the local and international flower industry, as well as the general public, the diverse range of flowers and impeccable quality available from the NFC.

“The Melbourne International Flower and Garden Show is the biggest horticulture event in the southern hemisphere, so it was great to see the National Flower Centre as a major exhibitor, showcasing the amazing product range our growers and wholesalers stock,” said Vince Cidoni, Grown Florists.

As well as promoting the NFC, we supported up-and-coming florists by providing 35 floristry student volunteers with the opportunity to share their knowledge and expertise and gain valuable real-world floristry experience. All volunteers have received a complimentary Access Card and will be in the market soon for a guided tour.

The success of this event would not have been possible without all growers and stand holders involved.

  • Ali and Sons Flowers
  • Nasar & Sons Flower Grower
  • Buncha Flowers
  • Five Ways Flowers
  • Bashimi Flowers
  • Tairi Flower Growers
  • Knoll Valley Industries
  • Chrysco Flowers
  • Koomen’s Flowers
  • Zekirija Flowers
  • Floriculture
  • Le Enterprises (Grown Florist)
  • J&E Flowers
  • Santospirito
  • Mount Zero Natives
  • The Good Company
  • Gary Vandaberg
  • Austin Flowers
  • Market Growers and Supplies
A special thank you to Elizabeth Ricci and Michael Spyrou from Melbourne Flower Merchant, Vince Cidoni from Grown Florist and the students from Melbourne Polytechnic and Box Hill Institute for volunteering their time and assisting in making the National Flower Centre a highlight of the Melbourne International Flower and Garden Show.

Community News – Ride 2 Be Wise

Grant Nichol from Flavorite (Fruit and Vegetable Market) is currently riding from Alice Springs to Darwin to raise $100,000 for the Pat Cronin Foundation. He has already raised $90,000, with just over a week until he reaches Darwin.

Ride 2 Be Wise donation page
If you or your business are working with a charity to raise money or awareness, please let us know so we can share it with our Market community.
Send us an email here.

Market Operations

Access Card Expiry

Annual access cards expired on 30 April. Any unpaid access card renewal invoices are now overdue, and lockouts for unpaid cards have commenced.

Business principals are advised to pay access card renewal invoices in full, if not already done, to avoid disruption to business operations.

Payment methods
1. Log on to the My MMA Portal
2. Visit Customer Service between 4 am and 11 am and pay via cash, credit card or debit card.
3. Pay over the phone via credit card by phoning 9258 6144

Boom Gate replacement

All boom gates at Gate One will be replaced to improve the speed of traffic flow.

Beginning with the two exit boom gates, both will be replaced this Thursday, 4 May from 10 am.

One boom gate at a time will be replaced, leaving one exit lane operational for the duration of the works.

Both exit boom gate works will be completed by approximately 6 pm.

MMA Administration Hours

The MMA administration office hours have changed to 7 am – 3 pm, Monday to Friday (hours of operation were previously 8 am – 4 pm). Customer Service is unchanged and remains open from 4 am – 11 am.

You can view all trading hours on the website.

Melbourne Market Job Board

Do you have a vacancy to fill in your business?
Email for the position to be placed on our online job board.
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