National Flower Centre Circular – 24 May 2023

Edition 162

Market News

Mother’s Day Campaign Recap

Thank you to everyone who participated in this year’s Mother’s Day Mum Moment Campaign by putting up the point-of-sale material in your store and sharing the competition through social media. The campaign was a great success, reaching thousands of people, with the Mother’s Day reel gaining 95,000 views!

There were 125 competition entries with eight lucky winners taking home a lovely bouquet of flowers, with one additional winner who will get a personalised sketch from Sara Sidari who collaborated with us on the campaign.

You can read our competition winners’ favourite #MumMoment below.

Flower Stands and Cool Room Expression of Interest

A rare opportunity to secure two trading stands with a cool room has become available within the National Flower Centre.

Stands 796 and 797 are in the southeast corner of the National Flower Centre and are approximately 22m2 in size (total 44m2 for both).

Applications close at 4 pm, Thursday 15 June. Don’t miss out!

For further information please click here.

Should you have any general queries, please contact the Property Team on (03) 9258 6140.

Market Industry Open Day Success

Last Thursday the MMA hosted the Melbourne Market’s third industry Open Day, offering flower industry members, florists, and floristry students as well as hospitality workers, and people in food manufacturing a chance to see all the Melbourne Market and National Flower Centre have to offer.

A large number of attendees registered for the Open Day after visiting our retail store at the Melbourne International Flower and Garden Show. There were also attendees who had expressed interest in seeing the Market after visiting our stand at the Food Services Australia Exhibition.

The day was a huge success, with respondents rating it an average of 9.3/10 in our post-event survey. Guests have now been encouraged to sign up for an access card or contact the MMA for a list of provedores to become an end-user of the market.

A massive thank you to all of the wholesalers who offered their time and even samples to make the day as exciting and educational as possible for our guests.

If you are a florist interested in learning more about the National Flower Centre, please contact our Customer Service team (03) 9258 6123 customerservice@melbournemarket.com.au.

Meet the Grower

Meet Michelle from Knoll Valley, a family business that specialise in unique foliage. Michelle gives us a look at some of the quirky products available at Knoll Valley and gives her top tips for making the most out of visiting the market.

Free RAT tests available

Winter is coming, so we invite all market users to head to Customer Service to collect a RAT kit to help identify if you or a family member is suffering from COVID-19. Please be aware RAT tests do have an expiry date and it is up to individuals to check this before completing the test to ensure an accurate reading.

Melbourne Market Job Board

Do you have a vacancy to fill in your business?
Email submissions@melbournemarket.com.au for the position to be placed on our online job board.
Looking for a new role? Check out the online job board via the button below.

View full online job board