Melbourne Market Update – Get involved in this year’s Mother’s Day Advertising Campaign

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2022 Mother’s Day Campaign

We all know that some of our favourite moments and fondest memories are with our mums, so this year the Melbourne Market’s Mother’s Day advertising campaign will highlight these special Mum Moments. We are encouraging the public to share their #MumMoments on social media for their chance to WIN one of five stunning bouquets.

How can you get involved? 
Social Media

To help make sure we have a successful social media campaign, we need your help to encourage consumers to share their Mum Moments. You can do this by promoting the competition via your social media pages, giving your customers a chance to win.

Use the hashtag #MumMoments on all your Mother’s Day posts
Share the social media videos on your socials – make “#MumMoments” with flowers video go viral by sharing from the Melbourne Market Facebook or Instagram pages
Use “Mum Moments” imagery on your socials
Make up your own posts with “#MumMoments” theme, these could be pics with your mum, a hug, cooking with mum, anything!
Remember to tag @melbourne.market for all your posts.

Check out the series of videos on social media, which showcase #MumMoments with Melbourne flower industry mums.

Melbourne florist, Jess and her family.
Local rose grower, Keri and her son.
Local flower farmer, Tash and her daughters.
Geelong florist, Jacinta and her son.

Click on the videos to share!

Promotional Posters

Collect and display posters in your store – a limited number of A2 printed posters are now available from the Flower Market or Customer Service. Choose from the two styles below.

The Melbourne Market wishes all of our florists, wholesalers and flower growers a very happy Mother’s Day!

Ask the MMAIf you’ve got a question for the MMA email it to: submissions@melbournemarket.com.au.
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