Flower Market Circular – Spring Racing Special Edition

Spring Racing Carnival 2015 – It’s time to own it!

Florists – did you know that is it estimated that each year Melbourne racegoers spend over $15 million in headwear for spring racing? Let’s take hold of this market and own it!

It’s time to show the race goers of Melbourne the only way to do spring racing carnival in style in 2015 is to be seen with a bright, bold, naturally beautiful headwear or buttonhole AND the only way to do this is with flowers.

Headwear constructed of blooms are not only unique, adaptable and beautiful they are also a quarter of the price of expensive headwear that often sit in a woman’s closet never to be seen again!

This year let’s work together and let Melbourne race goers in on the secret.

Take advantage of what the Flower Market have on offer to get your campaign kick started!

Step 1. Book your FREE express flower crown workshop

Learn to construct the ultimate flower crown at our twenty minute Express Flower Crown workshops run by Bloom College at the Flower Market Thursday 15 October and Tuesday 20 October.

Register here. Places are limited.

Step 2. Make it a social media movement

At the Express Flower Crown workshops we will have models showcasing your creations and a professional photographer ready to snap up some images ready for you to upload to social media.

Step 3. Decorate, Decorate, Decorate

Make your store worthy of spring racing. Order spring racing themed decoration including over-sized balloons, buntings, fans and more. Lombard can print and deliver the 2015 spring racing point of sale materials developed for florists by the MMA and project partner Flowers Victoria. Visit the Lombard stand in the Flower Market on Thursday 15 October.

Key Spring Racing Carnival dates

Saturday 17 October

Caulfield Cup Day Flower is White Rose

Saturday 24 October

W.S. Cox Plate Flower is Cecile Brunner Rose

Saturday 31 October

Derby Day Flower is Blue Cornflower

Tuesday 3 November

Melbourne Cup Day Flower is Yellow Rose

Thursday 5 November

Crown Oaks Day Flower is Pink Rose

Saturday 7 November

Stakes Day Flower is Red Rose

This initiative is proudly brought to you by the Melbourne Market in partnership with Flowers Victoria.


For all enquiries call 03 9258 6100

8AM - 4PM, MON - FRI