Flower Market Circular edition 67 – 4 August 2017

In today’s Flower Market Circular, participate in a short course by Melbourne Polytechnic, new smoking laws in effect and florists needed for a short film.

Market News

Learn new skills with Melbourne Polytechnic

Melbourne Polytechnic is presenting a series of skills development demonstrations, workshops and master classes to inspire and add to your technical knowledge to create innovative and exciting floral designs.

These will be hosted by Melbourne Polytechnic at its Fairfield Campus by a team of highly qualified and experienced trainers and guest floristry masters.

Get in quick and secure your spot in one of the following specialty workshops:


Tour the Fairfield Campus gardens to forage and harvest interesting and unusual autumn materials including decorative fruits, seeds, leaves, succulents and nuts to create an autumn wedding bouquet.
Date: Tuesday 12th September
Time: 6.00 – 9.00pm
Cost: $130 (GST inclusive)


Fascinators, perchers, race day buttonholes and other wearable designs suitable for the races.
Date: Tuesday 17th October
Time: 6.00– 9.00pm
Cost: $180 (GST inclusive)


Create a range of decorative pieces for display and sale.
Date: Tuesday 14th November
Time: 6.00 – 9.00pm
Cost: $150 (GST inclusive)

Location: Melbourne Polytechnic Fairfield Campus
Building D- Floristry Department
Yarra Bend Rd, Fairfield VIC 3078

To enrol in these short courses please contact the Short Course Office on 03 9269 8615 or email.

New smoking laws come into effect

The State Government introduced new smoke-free area laws which came into effect on Tuesday.

Smoking at all outdoor dining areas is now banned when food is available for consumption, to protect the community from exposure to second-hand tobacco smoke.

The MMA is currently reviewing all existing external smoking areas to determine whether they’re eligible and further communication will be provided once the review is completed.

MarketFresh News

Look out for the winter edition of MarketFresh News which will be available this month.

Copies can be picked up at the Customer Service Centre and the cafes, and will feature the latest events and updates from the Market, including the floristry students Mystery Box Challenge, Valentine’s Day and Mother’s Day wrap ups, and the Market hosting the World Union of Wholesale Markets (WUWM) Congress in October.

Industry News

Florists needed for short film

Victorian College of the Arts (VCA) Director Beth Roland is directing a short student film called Amber Flush and requires support from florists, wholesalers and nurseries for a pop up florist featured in the movie.

‘Fetchers Florist’ will be assembled in September and the VCA requires donations of fresh and wilting flowers.

In exchange for these resources, you will be credited in the short film which will be screened at the Australian Centre for the Moving Imagery (ACMI).

For more information about the project and contact details click here.

Australian Flowers Week

Don’t forget Australian Flowers Week will be held from 16 September to 24 September 2017.

Hold an event such as a flower arranging workshop, a tour of your farm or organise a Flowers Week discount special.

The event is designed to celebrate everything about flowers, from the beauty and diversity of Australian grown flowers, to the stunning designs by Australia’s floristry artisans.

For more information on Australian Flowers Week or to register your event or promotion click here.

Update your details

Have you changed address recently? If you haven’t received a letter from the MMA in the past month, your account details could be out of date.

To update your account details contact the Customer Service Centre on 9258 6123 or customerservice@melbournemarket.com.au

Key Dates

Australian Flowers Week

  • 16-24 September

For all enquiries call 03 9258 6100

7AM - 3PM, MON - FRI