Happy Mother’s Day
The Mother’s Day campaign has launched and is now live across social media.
This year’s campaign, developed by Melbourne Market and Flowers Victoria, is designed to drive the key message “send blooms of love to mum this Mother’s Day”.
Over 110 campaign packs were distributed through the Flower Market last Thursday and many more were downloaded from Power of the Flower.
If you haven’t already collected your elegant posters and beautiful Mother’s Day gift tags, they can be purchased from the Customer Service Centre or the MMA reception for a gold coin per pack.
All florists are encouraged to download the imagery and upload the tiles on their Facebook and Instagram accounts, as well as their websites. With all your communication, don’t forget to use the hashtag #bloomsformum.
The campaign will also feature on radio this Friday when the Fox FM Hit Squad hits the streets of Melbourne to remind everyone to “send blooms of love to their Mum this Mother’s Day”.
A special thanks to TNB Tulips for supporting the campaign with gorgeous bunches of tulips to giveaway.
To check out all the campaign details log onto Power of the Flower.
Find your local Florist – check your details are listed correctly and adapt your listing to suit your brand here.
Mystery Box Challenge
During the month of May the new floristry students at Melbourne Polytechnic will be taking on the Melbourne Flower Market Mystery Box Challenge.
Students will be presented with a mix of flowers, sticks, native elements and more to create their own unique floral masterpiece.
If growers would like to donate to the Mystery Box Challenge, please contact us here and let us know what you can provide. We are looking for five different types of elements such as sticks, gumnuts, lush foliage, or even flowers you are having trouble selling.
Mystery box creations will be on display at the Melbourne Market during trade on Thursday 25 May.
Please take a few moments to have a look and vote for the arrangement you feel is the most creative.
Search and locate businesses in the Market
Do you know
the Melbourne Market Navigator app includes an up-to-date business directory? This means you can search and locate businesses in the Market quickly and easily.
Aside from the business directory, the app includes location maps and traffic updates, so you’re always in the loop with what’s happening on the roads.
The Melbourne Market Navigator app is free to download – click here to find out more.