Market News
Valentine’s Day campaign
Valentine’s Day is just around the corner so don’t forget to download the Real Men Send Flowers campaign material at www.poweroftheflower.com.au.
This cheeky campaign targets the male population – as the largest purchasers of flowers around Valentine’s Day – to maximise the return on investment for the campaign.
All florists are encouraged to use the campaign elements online, on social media and for store merchandise.
This year we want to make the hashtag #RealMenSendFlowers go viral and to do this we need your support.
Free Valentine’s Day wrap stickers
Collect your free Valentine’s Day wrap stickers from the Melbourne Market this Thursday and Saturday. Stickers will be available outside APACK. Each pack has approximately 100 stickers, so take what you think your will need but remember to allow some for other florists.
These stickers are designed to encourage the flower recipient to post a photo of their flowers, bouquets or their special gift to the hashtag #RealMenSendFlowers
How to use these stickers:
- Place the sticker across a flower food sachet
- Use to seal the flower wrap instead of sticky tape
- Place on the back of gift cards or below message
- Use to attach gift card or your business card
Encourage your followers to use the hashtag #RealMenSendFlowers by posting on your social media.
Let’s get social – Melbourne Florists’ Facebook page
A reminder to join the Melbourne Florists’ Facebook page to network with Victorian florists, share tips and receive valuable marketing information. Please join this page and share with friends and family in the industry. Click here to join the Facebook page. |
This year’s Melbourne International Flower & Garden Show will feature behind the scenes video footage of the history and families behind Victoria’s flower farms.