Flower Market Circular edition 54 – 8 February 2017

In today’s Flower Market Circular Shop and Win, Valentine’s Day next week, let’s get social and flower growers wanted.

Market News

Valentine’s Day campaign

Valentine’s Day is just around the corner so don’t forget to download the Real Men Send Flowers campaign material at www.poweroftheflower.com.au.

This cheeky campaign targets the male population – as the largest purchasers of flowers around Valentine’s Day – to maximise the return on investment for the campaign.

All florists are encouraged to use the campaign elements online, on social media and for store merchandise.

This year we want to make the hashtag #RealMenSendFlowers go viral and to do this we need your support.

Free Valentine’s Day wrap stickers

Collect your free Valentine’s Day wrap stickers from the Melbourne Market this Thursday and Saturday. Stickers will be available outside APACK. Each pack has approximately 100 stickers, so take what you think your will need but remember to allow some for other florists.

These stickers are designed to encourage the flower recipient to post a photo of their flowers, bouquets or their special gift to the hashtag #RealMenSendFlowers

How to use these stickers:

  1. Place the sticker across a flower food sachet
  2. Use to seal the flower wrap instead of sticky tape
  3. Place on the back of gift cards or below message
  4. Use to attach gift card or your business card

Encourage your followers to use the hashtag #RealMenSendFlowers by posting on your social media.

Let’s get social – Melbourne Florists’ Facebook page

A reminder to join the Melbourne Florists’ Facebook page to network with Victorian florists, share tips and receive valuable marketing information. Please join this page and share with friends and family in the industry. Click here to join the Facebook page.

Shop and Win at Melbourne Market

A reminder that every time you shop at the Melbourne Market from now until 18 February, you have the chance to win:

  • A $750 travel voucher
  • One of five Village Cinema Gold Class tickets

*For full details on how to enter and win, see competition poster and terms and conditions atwww.poweroftheflower.com.au

Access card common expiry – form return reminder

All business principals should have received a letter from the MMA last week listing the active card users linked to their business.

This form needs to be carefully completed and returned to the MMA by 21 February. 

If you still haven’t received your letter please contact the MMA immediately.For further information, contact the Customer Service Centre between 4:00am to 11:00am Monday to Friday on 9258 6123 or email customerservice@melbournemarket.com.au.

Lunar New Year celebration at the Market

We hope Market users enjoyed this year’s Luna New Year celebrations on 31 January.

Flower growers wanted

This year’s Melbourne International Flower & Garden Show will feature behind the scenes video footage of the history and families behind Victoria’s flower farms.

This video content will be displayed to over 100,000 visitors at the show. It will also be part of the launch of a Flowers Victoria You Tube Channel.

Businesses involved will be able to use this footage in their own marketing efforts.

Please contact Flowers Victoria’s Marketing & Events Coordinator Anastasia Volpe to register your interest.

Ph. 0418 282 875
Email: avolpe@vff.org.au

Did you know?

Have you changed address recently? If you haven’t received a letter from the MMA in the past month, your account details could be out of date.

To update your account details contact the Customer Service Centre on 9258 6123 or customerservice@melbournemarket.com.au

Key Dates

Valentine’s Day

  • Tuesday 14 February 2017

Access card common expiry

  • 30 April 2017

Ask the MMA


If you’ve got a question or suggestion for the MMA email it to submissions@melbournemarket.com.au.


For all enquiries call 03 9258 6100

8AM - 4PM, MON - FRI