Flower Market Circular – 6 February 2020

Edition 109

In this edition of the Flower Market Circular:

– Details of Valentine’s Day 2020 promotions
– Get involved with Bloom Aid
– MIFGS 2020

Valentine’s Day 2020

Give Fresh Flowers. Can you even Valentine without them?
This year’s Valentine’s Day campaign is designed to drive people to ‘Do it Right’ and give fresh flowers.

You can now jump online and download all the material you need to be part of this fun and eye-catching campaign at www.poweroftheflower.com.au.

Printed versions of the posters were sold for a gold coin donation this week in the Flower Market, where they were well received. (as a side-note we raised an extra $362.50 for the bushfire fund!)
The printed posters are still available for collection at APACK or the Customer Service Centre.

The campaign also has social media and radio elements,
– Make sure you download the social media tiles and post them to your own channels to get behind the campaign
– Listen out for the radio ads this week on Triple M, NOVA 100 and Smooth FM or you can check it out here.
– Pick up your posters or download them and merchandise your store

We want to make sure everyone does it right this Valentine’s Day and gives fresh flowers!

Make sure your florist details are correct on MarketFresh.com.au. If you need details updated, email marketing@melbournemarket.com.au

Do your bit during Valentine’s Day with Bloom Aid

Bloom Aid is an initiative conceived by leading Australian based floral designer Fleur McHarg as the horrors of the Australian bushfires were unfolding.
#BuyaFlowerwithPower on Valentine’s Day is the first Bloom Aid Campaign and it is focussing on the raising funds for bushfire impacted areas in Australia.
On Valentine’s Day, participating florists are donating $2 from every sale to Bloom Aid. 100% of funds raised are going to Landcare Australia.
Click here to learn more about Bloomaid and find out how you can get involved.