Meet your advisory committee members
Over the coming weeks, we will be profiling each of our flower advisory committee members for you to get to know a little more about them.
This week we spoke to Cheryl Roehrich.
Your role at the Market:
Business owner, Dakota Flowers, I’ve been in the business for 38 years and counting.
What are you most passionate about in relation to the fresh flower industry?
Growing quality flowers that people can enjoy.
What are you most positive about for the future in the flower industry?
Hopefully, change. Change that will grow the flower industry.
What do you think are the most important issues for the flower market?
We need to attract more florists and buyers to the Market.
What advice would you give to young people starting out in the industry?
Be prepared to work hard, it’s not an easy job, but it’s worth it.
What do you most enjoy about the Market?
The different seasons, seeing the varieties of flowers change as we move from one season to the next.
What is something most people wouldn’t know about you?
I breed alpacas. |