Flower Market Circular – 12 February 2018

In today’s Flower Market Circular get on board with our new online import/export search tool, what you need to know about the bird deterrent cannon in the Flower Market and Lunar New Year celebrations.



Valentine’s Day


Get on board our 2018 Valentine’s Day campaign



Melbourne Market in conjunction with Flowers Victoria have created a romantic and whimsical marketing campaign to drive the purchase of flowers this Valentine’s day.
The campaign message: “Feel the Love – Celebrate love with fresh flowers this Valentine’s Day” can be seen and heard on:

  • Radio – Triple M, Nova – listen to the ad here
  • Facebook and Instagram advertising – download here
  • Facebook viral tiles

All businesses are encouraged to use the campaign material within their stores and online using the hashtag #Feelthelove. 

Jump online and follow @melbmarket  on Instagram, and MarketFresh Facebook pages for all of the latest updates. Share, like and hashtag away, and promote to your customers and the wider community.



Bird cannon in the Flower Market

To deter birds from nesting the Flower Market, a bird deterrent cannon is being trialled from Monday 19 February.

The cannon will be located on the east wall of the Flower Market and will fire a very loud blast every 40 seconds every Monday to Friday between 11:30am and 2:00pm.

While there is no impact on Market operations during the use of the cannon, we would advise that Market users avoid the area while the cannon is in use.

For Flower stand holders expecting delivery of goods during these times, we suggest you contact your delivery partners with the following statement:

Please note, as of Monday 19 February, a bird deterrent cannon will be in operation in the Flower Market every Monday to Friday from 11:30am to 2:00pm. The cannon will fire very loud blasts every 40 seconds. We would advise deliveries are made outside these times however if you need to enter the Market during these times please alert your drivers.

For further information on the bird deterrent cannon, contact the Melbourne Market helpdesk on 9258 6149.



Lunar New Year Celebrations

The Market will be celebrating the year of the dog for Lunar New Year on Tuesday 20 February with a traditional lion dance.

Starting at 5.00am, the performers will begin in the Fruit and Vegetable Market before making their way to the Flower Market at approximately 6:15am.

We would like to also remind all Market users that only a licenced pyrotechnician who has received relevant approvals may discharge firecrackers. Market users are not permitted to discharge firecrackers on Market grounds at any time.

We hope you all enjoy the celebrations.



Are you importing or exporting?

Does your business import or export fresh produce? The Melbourne Market website now has a new feature on our Locate a Trader page allowing users to refine their search criteria by those importing and/or exporting produce.

Would you like your listing updated to include this new feature? It’s simple:

  1. Head to the Locate a Trader page and search for your business name,
  2. Check all the details listed under your business,
  3. Send us an email with any updates required including having import and/or export added as a feature on your listing.

Questions? Send us an email or contact the MMA on 9258 6100.


View my business listing now



In the News


Did you see the Flower Market featured on Dream Job over the weekend? Watch the full episode on 9Now as they profile a day in the life of a Melbourne Florist from Tori Allen Events.

Watch in full on 9Now.



Key Dates

Valentine’s Day 

  • 14 February

Chinese New Year Celebrations

  • 20 February



Ask the MMA

If you’ve got a question or suggestion for the MMA email it to submissions@melbournemarket.com.au.

For all enquiries call 03 9258 6100

7AM - 3PM, MON - FRI