This Week In The Market – May 2 2023

– Mother’s Day Campaign
– Ride 2 Be Wise update
– Boom Gate Replacement

Market News

Mother’s Day Campaign

Make it a Mum Moment this Mother’s Day!

We all know that some of our favourite moments and fondest memories are with our mums. This year, the Melbourne Market’s Mother’s Day advertising campaign will highlight these special Mum Moments through radio advertising on Nova 100 and Smooth FM and a social media competition.

If your fruit and veg store also sells flowers, then now is the time to get involved and start promoting the Mother’s Day campaign to your customers. You can do this in a number of ways:

1. Collect and display posters in your store – a limited number of A2 printed posters will be available from the National Flower Centre (NFC) from Tuesday, 2 May
2. Encourage customers to share their favourite #MumMoment with the NFC competition
3. Keep an eye out on social media and follow the NFC to reshare the “#MumMoment” video and make it go viral
4. Use “Mum Moment” imagery on your socials

Remember to follow and tag @melbourne.market and @NationalFlowerCentre for all your posts.

For all enquiries, phone Theresa on 9258 6191.

Ride 2 Be Wise update

Grant Nichol has begun his amazing charity bike ride!
So far, they have travelled through Alice Springs, Aileron, Ti Tree, Barrow Creek, Devils Marbles, Tennant Creek, Banka Banka and Renner Springs for a total of approximately 880km on their charity bike ride for the Pat Cronin Foundation.

They have raised just over $90,000 and aim to hit $100,000 by the time they reach Darwin on Friday, 12 May.

The Market community raised $800 from just our smoothie bikes during the Children in the Market event. Many businesses have donated to the foundation, and you still have time to contribute to this wonderful cause via the link below!

Shop and Win Campaign

After six weeks, the award-winning Shop and Win campaign has already had over 22,000 entrants nationally!

Congratulations to our week six winners, Devolas of Brighton, who have a lucky customer taking home a Weber BabyQ BBQ!

There are still three weeks of great prizes to be won, so there is plenty of time for your customers to have a chance to win!

Remember that all customer entries will contribute towards your store being named the “A better choice! People’s Choice Award” Retailer of the Year, keep those entries coming!

Kanzi Apples Partnership

A better choice! have recently partnered with Kanzi Apples to celebrate the start of the Kanzi Apple season.

Retailers will have the chance to win a trip to a Kanzi packing facility, including an all-expenses paid lunch at Shanikas Italian restaurant for you and your team, on Friday, 2 June.

1^st Place = 6 People from your store
2^nd Place = 4 People from your store
3^rd Place = 2 People from your store

Entry is simple:

1. Build your best display of Kanzi Apples, and take a few photos
2. Upload the photos to social media and tag:
   1. Kanzi Apple Facebook (@KanziApple.Australia) or Instagram (@kanzi_au_apple).
   2. @abetterchoiceaus

The competition ends on May 26. We can’t wait to see your Kanzi displays!

Contact Zac for more information on how to enter.

Boom Gate replacement

All boom gates at Gate One will be replaced to improve the speed of traffic flow.

Beginning with the two exit boom gates, both will be replaced this Thursday, 4 May from 10 am.

One boom gate at a time will be replaced, leaving one exit lane operational for the duration of the works.

Both exit boom gate works will be completed by approximately 6 pm.

Access Card Expiry

Annual access cards expired on 30 April.

Any unpaid access card renewal invoices are now overdue, and lockouts for unpaid cards have commenced.

Business principals are advised to pay access card renewal invoices in full, if not done so already, to avoid disruption to business operations.

Payment methods
1. Log on to the My MMA Portal
2. Visit Customer Service between 4 am and 11 am and pay via cash, credit card or debit card.
3. Pay over the phone via credit card by phoning 9258 6144

Industry News

Hort Connections Registration now open

Hear from world-class experts on a range of topics including transformative research, global innovations, consumption trends and export development and celebrate the outstanding achievements of horticulture’s National Awards for Excellence 2023.Click here to read more

Global Overview – Oranges

Over the past five years, orange production value has increased by $87 million and have become the fourth-highest fruit category.

Some Australian citrus exporters with an interest in India will be ready to take advantage of a new opportunity in the 2023 season, after tariffs to the country were cut in half in late 2022.

Click here to read more

Melbourne Market Job Board and Community Notices

Ask the MMA

If you’ve got a question for the MMA email it to: submissions@melbournemarket.com.au.