Flower Market Circular – 30 January 2020

Valentine’s Day 2020

Give Fresh Flowers. Can you even Valentine without them?
This year’s Valentine’s Day campaign is designed to drive people to ‘Do it Right’ and give fresh flowers.
A play on words has been used as a nod to the younger generation and implies that flowers are essential; there is no point doing Valentine’s Day without them.

The campaign includes:
– Four different point-of-sale posters for florists in A2 size
– Radio ads running from 7th – 14th February on Triple M, Nova 100 and Smooth FM
– An 8-day targeted social media campaign with ads on Instagram and Facebook

The point-of-sale posters will be available for collection in the Flower Market, outside APACK, next week on Tuesday 4^th and Thursday 6^th  February. The posters will be available for a gold coin each, with proceeds going toward the bushfire appeal.

There are four styles of the poster to choose from, including;
– A couple kissing behind flowers (pictured)
– A couple walking hand-in-hand holding flowers
– A person with surprise flowers behind their back
– Same-sex couple admiring flowers

Next week look out for more communications, where we will be providing you with social media content that you can post to your own channels.

Make sure your florist details are correct on MarketFresh.com.au.  If you need details updated, email marketing@melbournemarket.com.au

Get involved with Bloom Aid

Bloom Aid is a new initiative created by passionate and dedicated florists which has quickly grown into a global movement with many florists joining from around the world.
Its borderless aspiration is to lead the charge in the aftermath of natural disasters – raising funds to impact the critical recovery activities needed to regenerate traumatised native flora and habitat.
Bloom Aid’s first campaign is #buyaflowerwithpower. On Valentine’s Day participating florists are donating $2 from every sale to Bloom Aid with 100% of funds raised going to Landcare Australia – bushfire impacted relief.
Click here to learn more and jump online to check out their digital platforms.

Floral acts of kindness

Floral Acts of Kindness (FAOK) is Australia’s first and only flower-rescue charity. The team have visited the Flower Market several times and have been blown away by the generosity of market traders. The flowers from the most recent donations made their way to Elstoft House Aged Care in Whittington
Read the excerpt below, which demonstrates the joy the donated flowers are bringing to their recipients.

Almost $35,000 raised so far for Melbourne Market bushfire appeal

To support those who have been affected by the recent bushfire disaster, we have set up a bushfire appeal fund, to allow the Market community to come together with a combined donation.

With donations rolling in from across the Market, combined with proceeds from the Australia Day BBQ, the total is currently at $34,350.

The Melbourne Market bushfire appeal will be open until January 31. Please visit melbournemarkets.com.au/Melbourne-market-bushfire-appeal if you would like to contribute.

A florist’s guide to this year’s most popular blooms

Just as with fashion, home design and music, our tastes for fresh flowers change from time to time, too. In 2018, the floristry industry in Australia earned $1.6 billion, and a significant proportion of those earnings came from people buying flowers to brighten up their homes.

In recent times gladioli were in demand but were then replaced by carnations and cheerful gerberas.  Flamboyant Oriental lilies have also long been popular and bring a rich perfume into the home.

So which blooms are taking their turn in the spotlight this year?

These are the top flowers and floral trends set to bloom in 2020
Click here to read more

Alcohol breathalyser installed at Gate 1 security office

As part of the induction process, persons without an access card, wishing to enter the Melbourne Market, are required to undertake an alcohol breath test.
A person must return a zero-alcohol reading before being able to enter the Market. This includes contractors, visitors and truck drivers without an access card. This process also applies to those Market users who have forgotten their access card and require temporary entry access through the gate 1 security office.
The MMA will not take any disciplinary action for positive alcohol readings taken at the gate 1 security office breathalyser; apart from refusing access to the Market.
You can read more about drug and alcohol testing on the Melbourne Market website.

Golf day registrations now open

Registrations for the Melbourne Market Charity Golf Day are now open, visit the Fresh State website to secure your spot on the course today.

Chinese New Year Celebrations

On Thursday, we welcomed the Chinese Youth Society of Melbourne to the Market, to celebrate the start of the Year of the Rat.
More businesses got involved than ever before and had blessings performed on their stands and stores.
Thank you to all those who got involved.
We wish you a Happy Lunar New Year filled with joy and prosperity.

Fire Warden training

Business principals can nominate themselves or a representative from their business to attend a fire warden training course, free of charge.
Those who attend the training will gain the skills needed to be a fire warden for their business in the event of an emergency.
When: Wednesday 12 February, 5.30 – 6.00 am
Where: Conference Room, Ground Floor, Administration Building
Cost: Free of charge

Ask the MMA

If you’ve got a question or suggestion for the MMA email it to submissions@melbournemarket.com.au.

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