This Week in the Market – 6 October 2020

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In this week’s Market News:

– ‘Spring Fresh’ campaign off and running
– Range of plants available in the Flower Market 
– Try for 5 campaign

Market News
Latest Coronavirus (COVID-19) information
Market users are reminded that they must continue to follow COVID rules at all times. 

Victoria Police visited the market last week to observe market users and ensure that COVID rules, including the wearing of face coverings, were being adhered to. Police noted that they were pleased with the overall level of compliance from the market community and indicated they would return for further visits in the coming weeks. 

There have been amendments to the types of face coverings that must be worn. Premier Daniel Andrews announced that from Monday 12 October face coverings must be worn fitted over the nose and mouth. A face shield worn on its own is no longer deemed adequate protection; if you do choose to wear a face shield, it must also be accompanied with a fitted face mask. 

Detailed information regarding the impacts of COVID on Market operations can be found on our website at

‘Spring Fresh’ campaign off and running

The latest A better choice! campaign, ‘Spring Fresh’ is off and running across Australia with advertisements appearing on radio and social media.
You can check out one of the new Instagram ads for yourself in the video below. 
‘Spring Fresh’ promotes a shopping occasion that places the community at heart and encourages consumers to shop local.

A limited amount of free ‘Spring Fresh’ campaign material is still available for A better choice! retailers.
You can collect your point-of-sale pack from three convenient locations in the market:

– Art & Style (shop 78A, Buyers Walk)
– Customer Service Centre
– Gate 1 security office 

Check out one of the latest ‘Spring Fresh’ Instagram videos
A Better Choice feedback
Do you have feedback or questions about the A Better Choice program?
We’d love to hear from you, send an email to

Grand Final Public Holiday

While the AFL grand final is leaving Victoria for the first time in its history, at least Victorians will still get to enjoy a public holiday to mark the event. 
The market will be closed on Friday 23 October for the AFL grand final public holiday. 
If your parking permit only allows access on a day that falls on a public holiday, and you would like to come to the market on an alternative adjacent day, you will not be charged for parking and can enter the market. However, your regular bay may not be available. Please see a Market Relations Officer on arrival for instruction.

Plants selling in the Flower Market

With so many retail stores, like Bunnings and garden nurseries, closed to walk-in trade, consumers are finding it hard to get the plants they want to fill their homes, or plant in their veggie gardens. Several greengrocers are filling the void left by retail closures by stocking plants for their customers to purchase.
Did you know that many traders at the Melbourne Flower Market sell a range of plant products? You’ll find indoor and outdoor plants, fruit and vegetable seedlings, and APACK stocks a range of decorative pots to pair with indoor plant purchases. 
Head over to the flower market to check out the range of popular plant products available. 

Try for 5

Try for 5 is an annual campaign powered by Nutrition Australia, encouraging Australians to increase their vegetable consumption to the recommended five serves per day. The campaign will be running from October 11-17 during National Nutrition Week, where awareness is raised around the role of food on our health. This year’s Try for 5 campaign presents an exclusive collection of vegetable-focused recipes (many from the A better choice! collection), veg tips and information to inspire consumers to get more veg in their day.

Market businesses can get involved by sharing information about ‘Try for 5’ with your customers and on your social channels.
Click the links below to start following the ‘Try for 5’ initiative on social media and find more resources on the website. Facebook Twitter Instagram Website

Scholarship program extended for 2 more weeks

This week is your last chance to take advantage of the MMA Certificate III in Greengrocery scholarship program. Applications for the scholarship program close on Friday 9 October with no further extensions available.

If you’ve been thinking about enrolling yourself, or your staff, into the Certificate III in Greengrocery, apply today.
Click here to apply for a scholarship now.

The Certificate III in Greengrocery (22340VIC) is designed for people working within the Retail Greengrocery sector. The course has been designed to develop skills and knowledge in key areas, such as: – identification of fruits and vegetables
– maintaining quality of fresh produce
– fresh produce industry information
– health and safety
– customer service
– floristry knowledge and display
– communication and interpersonal skills
– sales transactions and point of sale.

The course spans 10-12 months, with much of the content accessible online. Individuals will have control over their own learning journey, with regular fortnightly training sessions for extra support via phone or Zoom. Click here to view full course details. 

If you still have questions about the course or want to find out more, you can download a course flyer, or feel free to drop us a line at where we will be happy to answer any questions you have via phone or email.

Industry News
Australian mango season officially declared open

The Australian Mango Industry Association (AMIA) has officially announced the Australian mango season open, with national dispatch levels increasing from 100,000 trays per week in early September, to an expected 400,000 trays by the end of October.

Ideal growing conditions have many growers confident of consistent quality throughout the entire season, with early season fruit mostly dispatched from the Northern Territory.
Read more on the Produce Plus website

BOM declares La Niña active

The Bureau of Meteorology has declared that La Niña has developed in the Pacific Ocean, upgrading from a La Niña alert status to an active event.
La Niña is the cool phase of the El Niño Southern Oscillation. It is associated with cooler than average sea surface temperatures in the central and eastern tropical Pacific Ocean.

In Australia’s south-east, Tasmania, Victoria, South Australia and New South Wales typically have wetter than average conditions in La Niña years. Therefore, the Bureau is predicting above-average rainfall for the whole south-east region. 

Read more on the Produce Plus website.

Melbourne Market Job Board

Do you have a vacancy to fill in your business?
Email for the position to be placed on our new online job board. Jobs will be posted in the weekly newsletter and on the Melbourne Market website.

Salesman/Trader, Fresh Produce – Louis Melbourne
Louis Melbourne requires reliable, self-motivated team player for busy market trade.  You will require passion, enthusiasm and love the thrill of the sale.
You will have the ability to trade and sell produce in a challenging and ever-changing business environment. Your ability to quickly adapt to changing price structures, a capacity to realise market trends, a proven ability to develop existing business and generate new clients will secure this position. 
Basic computer skills and experience in citrus, grape and apples lines advantageous. Early market hours apply. Remuneration negotiable with experience.
If this sounds like you then do not hesitate in contacting us today for a chat.
Con Karanicolos – 0414 399 114 or
Glenn Ashurst – 0425 821 399 or

Forklift Operator / Truck driver – RLD Produce
Duties include: 
Transport produce from farm in Coldstream to Market.
Unload and distribute produce to customers. 
The right person would need to be able to work alone and alongside the grower in the market.
Must be competent in using and hold current forklift licence and truck licence.
Start time from farm: 1am. Weekend work also available.
Please forward resume and any enquiries to: 0439352962 or

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